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O2 is launching its first Christmas campaign as it looks to show how connectivity is key amid uncertain times. The ad, created by VCCP, features 10-year-old Darcy Murdoch tentatively taking to the ice rink alone, surrounded by snow-covered trees.…
The Accra City Hotel was recently graced by masters of literature, top media personalities and business personalities to witness the launch of Georgina Fiagbenu’s book entitled: The Wish List, Thoughts That Can Shape Society.’ Ms Esi Ano Sackey, Former…
Lifescan has announced to the public the appointment of Lisa Rose as chief marketing officer, effective immediately. Prior to joining the company, Rose was the chief marketing and innovation officer of Vyaire Medical. She was responsible for growing the…
Way back in March, as the world began to realise the enormity of the Covid pandemic, we were tasked as strategists to get out our crystal balls and predict the future. As top behavioural scientists at the most renowned universities…
South African adman Mike Abel is well known for his outspoken opinions and his advertising expertise. The founder and chief executive of M&C Saatchi Abel now has a book out in which he discusses the lessons of the last 10…
From finding the right work/life balance to seeing the positive impact marketing can have beyond driving business growth, there are some questions Raja Rajamannar wishes he had asked earlier in his career. Mastercard chief marketing and communications officer Raja Rajamannar…
The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door-to-door deliveries, augmented reality, voice-operated home devises, virtual assistance and several other technological conveniences. It is an ideal world where human beings sit back…
In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. The appointment appears aligned to the company’s stated effort to grow its innovative, diverse,…
Covid-19 has changed the way we do business around the world, possibly forever. People are isolating, working remotely and avoiding physical gatherings – welcome to the new normal. While this brings unprecedented challenges for brands, it also presents a huge…
The transformation dialogue has long been a part of the South Africa’s brand narrative and by extension, the brand advertising industry’s battle, spanning 26 years post-apartheid and democracy. It has been part of our rhetoric “for so long” that…
