FEATURES

Ghana: Pernod Ricard Ghana reiterates commitment to environmental sustainability

The world’s leading premium spirits company, Pernod Ricard Ghana has partnered with ‘Let’s Do It Ghana,’ an international…

ByByMWorld Team Oct 2, 2023

Nigeria: Leadway Assurance unveils policy “Index-Based Livestock Insurance (IBLI)” to boost agric sector

An insurance company in Nigeria, Leadway Assurance has unveiled a policy dubbed “Index-Based Livestock Insurance (IBLI)” to improve…

ByByMWorld Team Oct 1, 2023

Ghana: Star Assurance Limited unveils an innovative product ‘Star Motor Third Party Xtra’ in Ghana

A renowned insurance company, Star Assurance Ltd has unveiled ‘Star Motor Third Party Xtra’ – an innovative product…

ByByMWorld Team Sep 30, 2023

Nigeria: MultiChoice Nigeria to Open Africa Magic Showcase to GOtv Supa+ Subscribers in October

Nigeria’s leading pay-tv ser­vice provider, MultiChoice Ni­geria has announced that the Africa Magic Showcase channel will be opened…

ByByMWorld Team Sep 29, 2023
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Kevin Sang Emerges as MarketingWorld’s PR Personality of the Week

Kenya Power’s Head, Corporate Communications & Social Impact (Ag.), Kevin Sang, a phenomenal communications practitioner has been crowned…

ByByMWorld Team May 30, 2024

The future of marketing measurement lies with Marketing Mix Modelling, says Kochava

The landscape of marketing measurement is undergoing a transformative shift. Marketing Mix Modelling (MMM), a proven methodology that…

ByByMWorld Team May 14, 2024