Irvine Partners’ Passy Nopoudem: Young Francophone Consumers Are Redefining Brand Loyalty

Passy Nopoudem, Regional Communications Expert at Irvine Partners, emphasized that Francophone Africa’s dynamic and youthful consumer base is…

ByByMWorld TeamOct 3, 2025
Sesan Olukoya:Digital age requires rethink of influence

Sesan Olukoya, a leading experiential marketing communications expert, has called for a redefinition of influence in Nigeria’s fast-evolving…

ByByMWorld TeamOct 3, 2025
Gravity Global’s Scott Thaler reveals ‘Secret Sauce’ for dominating complex markets

In a competitive landscape where attention is the ultimate currency, Scott Thaler, Chief Marketing Officer of Gravity Global,…

ByByMWorld TeamOct 3, 2025
Loeries taps Uduak Akpan for creative excellence

Nigerian creative powerhouse, Uduakabasi “Uddy” Akpan, has been appointed as a judge at the prestigious Loeries Awards, Africa…

ByByMWorld TeamOct 3, 2025
Sucre House of Entertainment bags Influencer Marketing Agency of the Year award

Sucre House of Entertainment has been named the Outstanding Influencing Marketing Agency of the Year at the prestigious…

ByByMWorld TeamOct 3, 2025
Leye Makanjuola honoured with top digital awards

Intense Group has reaffirmed its position as a leader in Nigeria’s digital marketing landscape after clinching multiple prestigious…

ByByMWorld TeamOct 3, 2025
Larry-Izamoje: Moniepoint, Osimhen partnership redefines sports marketing

Debbie Larry-Izamoje, CEO of Brila Media and a leading voice in sports media, has hailed the recent partnership…

ByByMWorld TeamSep 30, 2025
Pret A Manger names Matthew Bresnahan CMO

Pret A Manger has named Matthew Bresnahan as its new Chief Marketing Officer (CMO), signaling a renewed focus…

ByByMWorld TeamSep 30, 2025