Voss faults hyper-targeting, urges marketers to prioritize broad reach

In a sharp rebuke to conventional marketing wisdom, Angela Voss, CEO of Marketing Architects, declared today that the…

ByByMWorld TeamOct 28, 2025
MarketingWorld Magazine’s CMO of the Week:Nakiyaga Annette of I&M Bank Uganda

Nakiyaga Annette is a dynamic marketing leader driving innovation and compelling corporate storytelling across East Africa’s financial and…

ByByMWorld TeamOct 28, 2025
Meltwater’s Alexandra Bjertnæs : Real-time data needed for fragmented audiences

Alexandra Bjertnæs, Chief Strategy Officer at global media intelligence leader Meltwater, issued a clarion call to marketing executives,…

ByByMWorld TeamOct 28, 2025
Three Crowns celebrates 10 Years, names Ugwu Edith Uzoamaka Mum of the Year

Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO Nigeria PLC, proudly concluded the 10th edition…

ByByMWorld TeamOct 28, 2025
Kimberley: Recognize signs of marketing teams hindered by low-value work

Oliver Kimberley, General Manager of Managed Services at Quad, has shed light on the subtle yet telling signs…

ByByMWorld TeamOct 27, 2025
Celebrations’ Project Advance powers female entrepreneurs, fuels local economies

Celebrations, a brand rooted in helping people express their hearts through gifts and meaningful gestures, is making waves…

ByByMWorld TeamOct 27, 2025
Nigerian Breweries reaffirms customer commitment

Nigerian Breweries Plc, the nation’s leading brewing company, underscored its commitment to customer satisfaction and stakeholder collaboration during…

ByByMWorld TeamOct 24, 2025
Ndlovu: Storytelling must survive AI, misinformation

In a compelling call to preserve the art of storytelling amidst the rapid rise of artificial intelligence and…

ByByMWorld TeamOct 24, 2025