Articles By MWorld Team

Supergoop names Lauren Weinberg to accelerate Brand Expansion

Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…

ByByMWorld Team Apr 29, 2026
Coca-Cola Signs Cole Palmer for Global Football Partnership

The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most…

ByByMWorld Team Apr 28, 2026
Pathfinder Bank Names Erica Muscatello Vice President

Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…

ByByMWorld Team Apr 28, 2026
The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026
MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa

As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…

ByByMWorld Team Apr 27, 2026
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026
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Supergoop names Lauren Weinberg to accelerate Brand Expansion

Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…

ByByMWorld Team Apr 29, 2026
Coca-Cola Signs Cole Palmer for Global Football Partnership

The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most…

ByByMWorld Team Apr 28, 2026
Pathfinder Bank Names Erica Muscatello Vice President

Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…

ByByMWorld Team Apr 28, 2026
The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026
MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa

As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…

ByByMWorld Team Apr 27, 2026
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026