Aphro Beverages has launched a Ready to Drink (RTD) brand extension of its existing portfolio named AphroChill onto the market.
The event, which was held at the Enclave Gardens saw a star-studded audience of celebrities, diplomats and champions of the industry in attendance.
The launch upheld the African identity by showcasing African culture and like its parent brand, it was defined by the brand’s three pillars; pride in our African identity, passion in our heritage and power in unity and to be unapologetically African.
The event was hosted by Award-Winning Broadcaster, Helen Appiah-Ampofo and International MC, Handsomefella and included performances from Ria Boss as well as three rotating female DJs.
The RTD, AphroChill; comes in two new flavours; Moor-Lemon and Nu-Passion, each with a distinctive and refreshing taste. Flavoured with ginger, lemon and vanilla, the Moor-Lemon blend is a perfect symphony of citrus, spice and the soft notes of vanilla.
The Nu-Passion is flavored with passion fruit, peach and other exotic fruits. For individuals looking for a tasty, refreshing Ready to Drink, AphroChill is the only locally produced premium drink that offers a distinctive and tropical burst of flavour. AphroChill will be sold at all outlets in the country.
This allows Aphro’s flagship products Moor and Nubi already licensed to sell and distribute in the UK, Kenya and US to enter the mainstream lucrative market occupied by other ready to drink companies as the brand diversifies into the region’s most innovative beverage company.
Within a span of 2 years, Aphro is currently in over 80 outlets across the on and off trade sales channels in Ghana.
The Strategic Advisor for AphroChill, Anima OA said, “We’re excited to provide exciting new options for the Ghanaian RTD consumer. We listened to our consumers who are itching for new flavors and leveraged their feedback and insights to create a unique, refreshing and tasty beverage that was developed by a world class team and experienced manufacturing partners right here in Ghana.”
About Aphro
Aphro Beverages is an alcoholic beverage company launched in 2019. The brand’s flagship products are currently available in the UK, Kenya and Ivory Coast with plans to commence distribution in the US and Nigeria in the first quarter of 2023.
Made in Ghana, Aphro infuses alcohol and a blend of indigenous African ingredients with a triple distilled palm spirit that transports palates on an aromatic journey through Africa.
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