Jumia Africa has launched the ninth edition of its “Jumia Black Friday” dubbed ‘’It’s Black Friday every day’’ focusing on consumers’ great shift to everyday essential products in recent times.
In its ninth edition, Jumia in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices.
Jumia Africa Index 2021 saw a consumer shift to groceries and everyday essentials since the COVID-19 pandemic, a trend that will also reflect in this year’s Black Friday.
Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery and phones.
Speaking during the press briefing held at the Swiss Spirit Alisa Hotel in Accra, Jumia Ghana’s management shared insights on the upcoming Black Friday sale as well as plans and strategies to ensure that customers enjoy the best deals and excellent services while sellers and brands grow their businesses.
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