African Alliance rebrands with new identity

African Alliance Insurance Plc has gone through a rebranding process to improve the company’s operations.

During the unveiling of the new brand in Lagos on Friday, the Managing Director of the company, Mrs Funmi Omo, said the company began operations almost six decades ago.

She said, “This year, in line with our strategic direction and focus, we have embarked on a corporate rebranding process including development of a corporate brand strategy, a new brand identity, and new corporate tagline to drive up our impact and success as an organisation.

“As we turn a new chapter today in our history, we remain true to our core values of accountability, accessibility, integrity, professionalism, loyalty and creativity. We are committed to protecting the future of every Nigerian, and are relentless in our mission to improve the quality of life of our clients while adding value to our shareholders.”

Omo said the new brand identity “consists blue and grey colours.”

She explained further, the blue represented loyalty, strength, wisdom, trust, technology and stability; while the grey stood for friendship, maturity, imagination, sophistication, security, reliability and intelligence.

“Our mission is to be the most preferred life insurance specialist and this, we shall remain committed to. We look forward to doing more with you,” she reiterated.

The interim Chairman, Board of Directors, African Alliance, Anthony Okocha, said it was unveiling the new African Alliance, having refreshed its identity to align with its new business strategy, and also launching its new brand campaign.

“As we launch our new identity and advertising campaign, we are affirming African Alliance potential for stronger growth through innovation and branding. We will continue to break new grounds as we further expand the joy for our customers and society, he said.