Irina Batyunina has been appointed Head of Still Drinks at Coca-Cola HBC, where she will lead the Powerade, Fuze Tea and Juices portfolio of brands.
In her new role, Batyunina will oversee strategy and growth for the company’s still drinks category, focusing on building stronger brands, accelerating category development and delivering sustainable growth through consumer relevance, innovation and disciplined execution.
“I’m pleased to take on the role of CCH Head of Still Drinks, leading the Powerade, Fuze Tea and Juices portfolio of brands,” she said. “As consumer needs evolve and market conditions become more complex, the opportunity is not only to navigate change, but to shape it.
Our ambition is clear: build stronger brands, accelerate category development, and create sustainable growth through consumer relevance, innovation, and disciplined execution. I’m looking forward to partnering with our great teams across the markets as we continue unlocking the full potential of the category.”
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Batyunina brings extensive experience within the Coca-Cola system. She most recently served as Portfolio Development Manager at Coca-Cola HBC and previously held the position of Country Strategy Manager.
Earlier in her career at The Coca-Cola Company, she played key leadership roles in major sporting events, including serving as Marketing Activations Manager for the 2018 FIFA World Cup in Russia and Marketing Assets Manager for the 2014 Sochi Winter Olympic Games.
Her broader career also includes senior marketing and advertising roles at CJSC Multon and Grey Worldwide, giving her deep expertise in brand building, activation and consumer engagement across the beverage industry.
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