MarketingWorld’s CMO of the Week: Nobert Kabendela of UBA Tanzania

With a proven track record in digital marketing, strategic communications, and client relationship management, Nobert Kabendela, the Head of Marketing and Corporate Communications at UBA Tanzania, drives the bank’s brand visibility and engagement strategies in Tanzania, leveraging his extensive experience in the financial and technology sectors.

Kabendela served as Digital Marketing Officer at CRDB Bank Plc, where he transformed the bank’s digital presence across Tanzania, Burundi, and the Democratic Republic of Congo. He spearheaded media buying across digital channels, crafted impactful social media strategies, and analyzed performance metrics to optimize campaigns, achieving viral reach and stronger audience connections. His strategic partnerships with vendors expanded CRDB’s reach while reducing costs, and his data-driven insights fueled innovative business opportunities.

Kabendela held multiple roles at Emglobe Limited, including Lead Client Service and Business Development Manager for platforms like Kazi Ipo and “How you chat.” He built strong client relationships with brands like Ogilvy, Absa, and Premier Bet, developed innovative digital products, and led market research to enhance consumer engagement. His work on organizational dashboards ensured measurable impact and operational effectiveness.

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Kabendela’s earlier career includes roles as Ads Operation Manager at Seebait.com, where he led campaigns like “Naweza” for the Ministry of Health and “Africanacity” for Absa Bank, and Social Media Manager for the Kilimanjaro Premium Lager Marathon, engaging Swahili-speaking communities. He also contributed to social media strategies for the Mining Commission and ADEA Foundation, showcasing his versatility across industries.

With skills in digital advertising, CRM, and analytics, Kabendela has a knack for creating compelling campaigns and fostering strategic partnerships. His early roles in IT support at Geological Survey Tanzania and Shinyanga Regional Office laid a technical foundation, complementing his marketing expertise.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and contribute meaningfully to market growth and customer engagement.