Ghana: Accra Brewery PLC launches its new product “Brutal Fruit Spritzer” onto the market

Accra Brewery PLC –part of AB InBev company has unveiled its all-product, Brutal Fruit Spritzer, at the Spritzer Saturday Brunch.

The event was a celebration of sophistication, connections, and the irresistible charm of Brutal Fruit; bringing together a vibrant community for an elevated experience at the beautiful Savannah GH venue held in Accra.

Guests were treated to an array of activities, including artist performances from Poetra Asantewaa with a sensational oration of “The Brutal Fruit Tale”, Kaesa, DJ Orztin, to mention a few and headlined by KiDi.

The guests were engaged with the pink carpet runway experience, a sip & paint session that brought to life art that told Brutal Fruit Spritzer stories.

The atmosphere was further enriched by photo sessions to capture the essence of Brutal Fruit’s bubbly yet sophisticated spirit.

The first variant launched – the Brutal Fruit Spritzer Ruby Apple, with its subtle fruit flavours is a deliciously refreshing and sophisticated 5% ABV alcohol liquid, which is a sweet and zesty blend of citrus and apple flavouring with hints of spice, grapefruit peel and honey.

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The Brand Manager, Emmanuella Odametey explained “The ‘Brutal’ in our name means we’ve been brutal on our Fruit; smashed, crushed, and squeezed it to extract the most delicate flavours. We like to say it is brutally fruity!”

Vanessa Kavi, the Country Marketing Lead expressed excitement about Accra Brewery bringing this liquid luxury to Ghanaians; and looks forward to the brand being a lifestyle partner for elevated moments where “Besties” – as we love to call our consumers get to create magical connections, thus building a sense of belonging.

“Thankfully, this is not the last of its kind in Ghana, and whilst the brand is grateful to everyone who joined to make this a memorable occasion, Brutal Fruit Besties get to watch out for the next SPRITZER SATURDAY BRUNCH!!!” She added