Twitter has rebranded its premium service as Twitter Blue, launched in 2023, offering users an enhanced experience with exclusive features.
This premium service is designed to cater for both individuals and businesses on the Twitter or X platform, providing tools for increased visibility and engagement.
Key features of Twitter Premium include an ad-free browsing experience, advanced creator tools, and priority verification with enhanced security. Users can also post longer videos and write more detailed posts, with the added benefit of content monetization. Additionally, the service includes access to Grok 2, an AI assistant to boost content creation and engagement.
Twitter Premium offers three subscription tiers to suit different user needs: Basic at Ksh. 368.25 per month or Ksh. 4,419.05 annually, Premium at Ksh. 966.67 per month or Ksh. 11,600 annually, and Premium+ at Ksh. 1,933.33 per month or Ksh. 23,200 annually. Each tier provides a distinct set of features, allowing users to select the plan that aligns with their requirements.
Comparing Tiers and Features
| Feature | Basic | Premium | Premium+ |
| Ads | No reduction | Half in For You & Following | Fully ad-free |
| Reply boost | Smallest | Larger | Largest |
| Edit Post | Yes | Yes | Yes |
| Longer posts | Yes | Yes | Yes |
| Undo post | No | No | Yes |
| Top Articles | No | No | Yes |
| Background video playback | No | Yes | Yes |
| Download videos | No | Yes | Yes |
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