Posts of - 2025

Mastercard’s Nili Klenoff: Commerce Media Needs Proof of Incrementality Beyond Retail Silos

Nili Klenoff, Executive Vice President of Commerce Media and Innovation at Mastercard, has highlighted the limitations of traditional…

ByByMWorld Team Dec 15, 2025

MarketingWorld Awards concludes honours Africa’s top brands and marketing leaders in Kenya

The 14th MarketingWorld Awards (MWA), Africa’s premier recognition platform for marketing and brand excellence, concluded in grand style…

ByByMWorld Team Dec 12, 2025

Samsung’s Joy Tim-Ayoola bags Mobile Experience Business Leader of the Year at 14th MWA

Joy Tim-Ayoola, Group Head of Mobile Experience, Samsung Electronics West Africa, has been awarded the prestigious Mobile Experience…

ByByMWorld Team Dec 12, 2025

Marketing World Awards 2025 recongnizes excellence in brand leadership, innovation & impact

The prestigious Labadi Beach Hotel was ablaze with recognition of excellence, as the 14th edition of the Marketing…

ByByMWorld Team Dec 9, 2025
Image Not Found

MAGGI launches festive “Taste of Christmas” campaign with new anthem

MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s…

ByByMWorld Team Dec 19, 2025

Coca-Cola debuts affordable ‘Mashesha’ pack in South Africa

Coca-Cola South Africa has introduced a new 250ml PET bottle, dubbed “Coca-Cola Mashesha,” aimed at providing greater affordability…

ByByMWorld Team Dec 19, 2025