• Home
  • FEATURES
  • Warda Kimaro emerges as MarketingWorld’s CMO of the Week
Image

Warda Kimaro emerges as MarketingWorld’s CMO of the Week

Warda Kimaro, Head of Brand Marketing & Communications, Vodacom Tanzania has been named MarketingWorld’s CMO of the Week.
Kimaro has redefined industry standards, steering the telecom giant toward unprecedented brand growth, consumer engagement, and market dominance.
Since assuming her role at Vodacom Tanzania, Kimaro has been at the forefront of strategic brand positioning, impactful advertising campaigns, and groundbreaking consumer engagement initiative
One of her most remarkable achievements came when she led the launch of Tanzania’s first-ever 5G use case with an innovative 2-way hologram, a feat that solidified Vodacom as a pioneer in next-generation connectivity.
Before her tenure at Vodacom, Warda honed her expertise across multiple industries, consistently leaving a mark of excellence. As Trade Marketing Manager at Kilombero Sugar Company, she successfully transformed and revitalized brand equity and boosted sales volume through a well-executed channel strategy.


At Tanzania Breweries Limited – AB InBev, she served in several leadership roles, including Country Marketing Head. Her tenure as East Africa BU Portfolio Growth Manager saw her deliver a huge P&L improvement through innovation-led portfolio expansion.

ALSO READ: SHOWMAX ANNOUNCES ‘SHIKINI SEASON’ PRICE DROP

Meanwhile, as Marketing Manager for Category Expansion, she revived a struggling spirits brand, driving massive growth within a year. At Coca-Cola Central, East & West Africa, she played a pivotal role in executing the 2013 FIFA World Cup Trophy Tour in Tanzania, achieving unparalleled PR value and extensive media coverage.
She later made history at Tanzania Distilleries Limited, repositioning a leading brandy and launching Tanzania’s first locally flavored cream liqueur and a rose wine, both of which became instant market successes.
MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the globe. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service, and professional experience

Releated Posts

MarketingWorld’s CMO of the Week: Priscilla Akora of PostBank Uganda Ltd

Since taking on the role of Head of Marketing and Communications at PostBank Uganda, Priscilla Akora has been…

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

MarketingWorld’s CMO of the Week: Temitope Osunrinde, Chief Marketing Officer of Tizeti

Temitope Osunrinde has been named CMO of the Week by MarketingWorld Magazine, in recognition of his leadership in…

MarketingWorld’s CMO of the Week:Nelly Wangui Wainaina of NCBA Group

Nelly Wangui Wainaina, a trailblazing marketing expert with more than 20 years of experience in shaping brand innovation…

Leave a Reply

Your email address will not be published. Required fields are marked *