VIMN Africa, MultiChoice Group Announces Partnership Renewal
By MWorld TeamViacom International Media Networks Africa (VIMN Africa) and MultiChoice Group have announced the renewal of their distribution partnership which highlights the investment in local content, bringing audiences programming that showcases the best of Africa’s creativity and talent.
VIMN Africa’s channel brands BET, Comedy Central, MTV, MTV Base, MTV Music 24, Nickelodeon, NickToons and Nick Jr. collectively offer a broad range of original entertainment content across every age demographic.
Speaking on the partnership renewal, Executive Vice President and Managing Director for VIMN Africa and BET International, Alex Okosi, said: “This continued partnership demonstrates the shared commitment between VIMN Africa and MultiChoice to invest in local and international content that resonates with our audiences across the continent. We truly value our collaboration with MultiChoice as it also enables us to consistently deliver great African productions.”
While commenting, MultiChoice CEO for General Entertainment, Yolisa Phahle, said: “As Africa’s most-loved storyteller, we are pleased to share this market announcement of VIMN Africa. Our content offering ensures that we provide our partners platforms to tell their own stories in an authentic way. We invest over R2,5 billion in local content to keep bringing exciting and engaging African content to market and the industry.”
VIMN Africa’s channel brands collectively deliver exciting drama, comedy, music, animation, biopic and reality shows. Similarly on BET, the brand continues to celebrate black excellence with a locally produced biopic that portrays one of South Africa’s most legendary stars in Dream: The Lebo Mathosa Story featuring a joint lead cast of KB Motsilanyane and Bahumi Madisakwane.
And in the new year, BET will also welcome its first locally produced sitcom, Black Tax, which will bring laughter to their audiences. The Behind the Story series with Pearl Thusi also returns for another season, she asserted.
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