Unilever Ghana, a Ghana-based company engaged in manufacturing of fast moving consumer goods (FMCG) has relaunched its Close Up toothpaste variants today at Silicon House in Tesano.
These new variants are an improvement of the already existing Close Up, to contain components of purifying gel, ice-cool crystals and anti-bacterial mouthwash that give an active and three-in-one benefit of cleaning, protecting, and whitening, for stronger, cleaner teeth and gums.
Coming with an improved flavour and minty taste, the new Closeup Triple Fresh Formula Toothpaste is available in Red Hot and Menthol Fresh.
The purifying gel, one of the main components of the new variants, cleans to the deepest corners of the mouth, while ice-cool crystals are responsible for intensely cooling and leaving the mouth refreshed, and the anti-bacterial mouthwash fights off 99% of bacteria and seals in the freshness that comes after brushing.
Mame Serwah Saifah, Brand Manager Oral Care, Unilever Ghana, speaking at the launch said: “What characterizes this new range is that they have been developed to meet the individual oral care needs of our consumers.”
“In addition, this new range of Close Up has been improved to include components of purifying gel, ice-cool crystals and anti-bacterial mouthwash to completely care for, clean and protect consumers’ teeth. This composition ensures that consumers enjoy an all-around and 3-in-1 benefit from just one toothpaste,” she added.
To introduce the new Closeup variants, guests were entertained with performances by Kidi, Kofi Jamar and Yaw Tog. Guests were also entreated to sample the new Closeup variants as Mame Saifah urged consumers to look out for these new variants in supermarkets and nearby shops nationwide.
She further advised consumers to stick to oral habits that promote good oral health.
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