CMO

Burger King names Joel Yashinsky CMO for U.S., Canada

Burger King has named Joel Yashinsky as Chief Marketing Officer (CMO) for the U.S. and Canada, as the…

ByByMWorld Team Apr 15, 2025

PepsiCo taps Mark Kirkham US Beverages CMO

PepsiCo has named Mark Kirkham as its new Chief Marketing Officer (CMO) of U.S. Beverages, effective April 7.…

ByByMWorld Team Apr 4, 2025

Alison Hastings Badenhorst Emerges as Marketingworld’s CMO Of the Week

Alison Badenhorst, Chief Marketing Officer, Rand Merchant Bank in South Africa, has been named MarketingWorld’s CMO of the…

ByByMWorld Team Feb 12, 2025

AXA Mansard Insurance Plc Appoints Adebola Surakat as New CMO

In a move to bolster its market presence, AXA Mansard Insurance Plc has announced the appointment of Adebola…

ByByMWorld Team Sep 5, 2024
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The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026

Rekha Thomas: AI hype in marketing masks more complex on-ground reality

Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…

ByByMWorld Team Apr 22, 2026