CMO
O’Neal, Pepsi reunite for Pepsi mini cans commercial
In continuation of its 125 years anniversary, Pepsico has unveiled Shaquille O’Neal, Former NBA star as brand ambassador…
Google Announces former Calvin Klein CMO as Vice President Global Marketing
Google has unveiled Marie Gulin-Merle, former Calvin Klein, chief marketing officer, to become the vice-president of global ads…
General Motors announced Cadillac CMO Deborah Wahl as Global CMO
General Motors has announced to the public its newly promoted Deborah Wahl, Cadillac CMO, to the role of…
Domino’s hires Emily Somer former McDonald’s marketer as its first CMO
Domino’s has announced the appointment of its first CMO, Emily Somer of McDonalds Marketer covering an expanded role…
CMO to CEO: Unilever’s boss on why leading a business is much like managing a brand
Becoming CEO of one of the world’s largest organisations is what many people in business dream of. But…
ByMWorld TeamJul 5, 2019
CMO to CEO: ‘The numbers will only rise if marketers become more commercial’
Insular thinking, a lack of commercial focus and too few positive role models are preventing marketers from long-term…
ByMWorld TeamJun 19, 2019
