International communications agency Kleber Group has launched its first African office in Cape Town, marking a significant expansion into the continent’s growing tourism and lifestyle markets. The new office will serve as a strategic hub for delivering tailored communication services across Africa, with Lexi Hall appointed as director for Africa to lead the initiative.
Hall, a seasoned communications strategist with extensive experience in tourism and lifestyle brands across the continent, will spearhead the development of locally grounded, culturally relevant strategies. These will cater to both African brands and international clients, leveraging Cape Town’s position to engage markets with services including brand strategy, media relations, digital campaigns, influencer engagement, sustainability communications, trade marketing, and investor relations.
“Africa’s rich tourism diversity, cultural strength, and entrepreneurial drive are key forces shaping a sustainable future,” said Julia Kleber, CEO of Kleber Group. “Through our Voice4Africa initiative and partnership with ReThinking Africa, we aim to amplify African perspectives and build resilient connections to international markets. With Lexi Hall’s expertise and our new Cape Town office, we are deepening our commitment to the region.”
ALSO READ: ADEOLA AMOSUN RECOGNIZED AMONG TOP 50 PR, COMMUNICATIONS TRAILBLAZERS
The expansion builds on Kleber Group’s established track record with African destinations, airlines, hotels, and tourism stakeholders. The Cape Town office positions the agency to respond to Africa’s rising global relevance as a destination for European travelers, a growing outbound market, and a hub for intra-continental tourism, mobility, and investment.
With this move, Kleber Group extends its global presence to five countries, including Germany, Switzerland, Spain, Poland, and now South Africa. The Cape Town team combines regional expertise with an international perspective, delivering integrated communication strategies to highlight Africa’s diversity and potential.
By
