• Home
  • NEWS
  • Samsung launches smart home experience with SmartThings at Melcom Mall
Image

Samsung launches smart home experience with SmartThings at Melcom Mall

A global leader in technology, Samsung Electronics Co., Ltd., has launched an immersive smart home experience at Melcom Mall – Spintex, one of Ghana’s largest shopping centres.

This innovative showcase, a first of its kind in the region, highlights Samsung’s AI-enabled products and their seamless integration with third-party devices through the SmartThings platform.

The smart home zone features a comprehensive range of Samsung’s latest home appliances, including:
● AI-powered TVs: Delivering a personalised and immersive viewing experience with intelligent content recommendations and enhanced picture quality.

● Smart Refrigerators: Offering advanced food management, recipe suggestions, and family communication features.

● Jet Bot AI+ Robot Vacuum Cleaners: Providing intelligent navigation and powerful cleaning with minimal human intervention.

● Smart Ovens: Enabling convenient and precise cooking with voice control and remote connectivity.

● AI-powered Washing Machines: Optimising laundry cycles based on fabric type and soil level for efficient and effective cleaning.

These devices, along with third-party products such as smart curtains, lighting, and door locks, are all connected and controlled by Samsung’s SmartThings platform.

This ecosystem allows users to manage their entire home from a single app, providing unparalleled convenience, comfort, and energy efficiency.

“At Samsung, we are committed to creating innovative solutions that enhance people’s lives,” said Lucas Lee, Managing Director – Samsung Ghana.

 “This smart home experience at Melcom Mall demonstrates the power of AI and connectivity to transform the way we live. By seamlessly integrating our products with third-party devices, we are empowering customers to create a truly personalised and intelligent home environment.”

The smart home zone at Melcom Mall is open to the public, offering visitors the opportunity to experience the future of living first-hand. Samsung experts will be on hand to provide demonstrations and answer questions. #SamsungSmartThingsZone #SamsungGhana.

Releated Posts

Colgate Appoints Ram Raghavan as Global CMO

Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…

ByByMWorld Team Jun 1, 2026

Unilever Expands Creator Deals for World Cup

Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…

ByByMWorld Team May 29, 2026

Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising

South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…

ByByMWorld Team May 28, 2026

Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *