PZ Cussons, Ghana’s leading antiseptic liquid brand Camel has launched the second edition of its “Because We Care’ campaign with the theme ‘Give 10p, Give Hope’.
The campaign is designed to create awareness on childhood cancer in Ghana while providing financial support to affected but needy children.
The campaign is set to run from the 10th of September 2021 to the end of January 2022 and plans to support the fight against childhood cancer. For every bottle of Camel Antiseptic sold within the period, PZ Cussons will donate 10 pesewas towards the initiative.
This year’s initiative is in partnership with Lions Club International District 418-Ghana, Ghana Medical Association, Media General and Joy FM.
In the first edition, which ran in 2020, the brand raised GHC 250,000 by donating an amount for every bottle of Camel Antiseptic Liquid purchased. The amount raised was made available to patients undergoing treatment at the Korle Bu Teaching Hospital and part of the amount has also been set aside for the renovation of the Pediatric Oncology Unit at Korle Bu.
This year, Camel seeks to raise a minimum amount of GHC 250,000 to support the diagnosis and treatment of Childhood Cancer in Ghana.
It is estimated that in Ghana, 1200 cases of childhood cancer are expected each year with only 300-400 cases diagnosed.
This is mostly due to financial challenges and lack of knowledge on early warning signs. This insight has propelled the Camel ‘Because We Care’ CSR initiative.
Childhood cancer if detected early, can be treated, and cured hence the campaign intends to support this worthy cause by creating awareness on the early warning signs of childhood cancer and providing financial assistance to families who apply for the initiative.
Camel Antiseptic through this initiative has reaffirmed its commitment to ensuring the brand’s core essence; ‘Say Yes to Life” is fulfilled.
The Deputy Minister of Health, Hon. Mahama Asei Seini, was present at the launch event to lend his support to the Camel Because We Care CSR Initiative and urged the general public to support this worthy cause.
Family members of children who need some support from the fund can apply by visiting the web page www.carex.com.gh/becausewecare or through referrals from doctors in charge of their treatment.
About Camel Antiseptic
PZ Cussons is a leading manufacturer of Personal and Homecare products all over the world. Camel Antiseptic is its flagship brand with over 45% market share.
It is an antiseptic liquid with high efficacy that kills 99.9%of germs and bacteria and has been endorsed by the Ghana Medical Association.
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