As PepsiCo launches a new campaign for its Champions League sponsorship, it warns that marketers should not to be “seduced by new technology” and instead focus on the big ideas.
PepsiCo is launching a new campaign to mark its sponsorship of the UEFA Champions League as part of its strategy to show “clear, big brand ideas” pay off.
The campaign for Pepsi Max features four of the world’s best footballers in Paul Pogba, Raheem Sterling, Lionel Messi and Mohamed Salah. In the ad, called ‘Play Never Stops’, the four players go head to head to showcase their skill and agility and battle it out for the last can of Pepsi Max.
Furthermore, the statement reads that the ad will run in more than 80 countries across outdoor and social media, which includes an augmented reality game on Facebook.
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