Not less than 30 Nigerians have emerged as winners, sharing in the prize pool of millions of naira and other gifts at the recently concluded Nutri-Yo ‘Do More’ Campaign, during a prize presentation ceremony held in Lagos.
The campaign, organized by Nutri-Yo, a leading yoghurt brand in Nigeria, aimed to capture the essence of consumers’ resilience and creativity while encouraging them to ‘do more’. Tagged #DoMoreWithNutriYo, the campaign saw internet sensation and artist, Divine Ogbonna, emerge as the overall winner, walking away with the grand prize of N500,000. Following closely were Chukwumelum Norah, the first runner-up with a N300,000 prize, and On-Air Personality, Samuel Ojo, securing third place with N200,000.
The event, graced by Mrs Susie Onwuka of the Federal Competition and Consumer Protection Commission (FCCPC), Lagos Office, other distinguished guests, and members of the media, had thirty additional winners emerge from the campaign, each winning a consolation prize of N100,000.
The campaign also highlighted CWAY’s dedication to supporting Nigerians in their daily pursuits with premium quality products like Nutri-Yo. Mr. Tony Ojumoola, Group Admin Director, CWAY Group – manufacturers of the Nutri-Yo brand – expressed gratitude to loyal consumers and reiterated their commitment to supporting them.
“Nutri-Yo is a great brand, and I know many Nigerians love it. Beyond the intrinsic nutritional value of the product, this is our way of saying, we see you, we appreciate your drive, and we salute your tenacity.
In his own address, Mr. Samuel O. Akinrimisi, Deputy Marketing Director, CWAY Food and Beverages Nig. Co. Ltd, reflected on the brand’s six-year journey, emphasizing the core values of passion, energy, resilience, creativity and integrity that have driven its success in a relatively short time in the market.
“Nutri-Yo’s tagline, ‘My Yoghurt Irresistible,’ encapsulates the essence of our brand – a symbol of relentless effort, innovation, and quality. Our ‘Do More’ ethos is not just a campaign title; it’s a mirror image of our commitment to excellence, creativity, and integrity, evident in our carefully curated selection of winners, none of whom are connected to CWAY in any way, ensuring fairness and transparency in our campaign,” he said.
Brand Manager for Nutri-Yo, Jennifer Egbuonu, provided more insight into the campaign: “The idea of the Do More campaign was to celebrate success stories that came out of tenacity, value, resilience, creativity, courage, and not-so-convenient situations that we Nigerians have come to be known for. These stories can come from various aspects of life, such as family background, career, education, and others.
“So, this is one of the campaigns that we try to use to encourage and motivate the brand’s target audience to go outside their comfort zone and take an extra step to be outstanding and deliver great results. Since we started, we have received numerous entries and inspiring stories that came from tenacity, creativity, and bravery,” she revealed.
Nutri-Yo is an award-winning sweetened yoghurt, processed by natural fermentation. Low in fat, rich in proteins, and essential minerals such as Calcium, Sodium, and Vitamins B6, B1, D, A. Nutri-Yo was honored as the 2023 Brandcom Awards Fastest Growing Yoghurt Brand of the Year.
Source: brand communicator
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