Nigeria: Fayrouz, Beauty Tukura Partner to launch ‘Here’s to Taste’ Campaign

Nigeria’s premium soft drink, Fayrouz has partnered with the ever-dazzling Beauty Tukura to launch the ‘Here’s to Taste’ campaign, celebrating Fayrouz’s new look and tantalising new Apple-Watermelon flavour.

The campaign’s stunning imagery and message raises a toast to those with an exquisite, discerning taste. It encourages consumers to confidently bask in their most authentic selves.

Commenting on the campaign, Beauty said, “This partnership is a perfect match. “Fayrouz ‘Here’s to Taste’ campaign resonates with me because it celebrates authenticity and encourages people to confidently embrace who they are without compromise. This aligns with my own values of being genuine and unapologetically true to myself in every aspect of life.”  

Speaking on the collaboration, Onyebuchi Allanah, Senior Brand Manager, Beyond Beer at Nigerian Breweries PLC, said, “We are pleased to partner with Beauty for our ‘Here’s to Taste’ campaign. Her personality resonates deeply with our brand values. Together, we want to celebrate everyone finding their flavour in life and embracing their authenticity.”