Nigeria: Emeka Nwodo Assumes New Role as Category Manager, Gum at Perfetti Van Melle

Marketing and sales professional, Emeka Nwodo has been appointed Category Manager, Gum at Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum.

In his new position, Emeka will bring his over 14 years expertise in building and managing leading brands in initiating and creating bespoke category strategy development and guidelines with great impact on trade for his product category among other diverse functions.

Over the years, his demonstrated ability to evaluate the market, track competition and analyze data to identify key trends, lead cross-functional teams, initiate creative solutions, develop and launch customer-focused communication, and influence at all levels have made him a professional that has come to be reckoned with.

Prior to his appointment, he was Marketing Manager, FMCG West Africa at Godrej where he was responsible for the FMCG portfolio which includes three categories – Hair Care, Personal Care, and Household Insecticides.

Emeka also worked as a Category Manager, Beverage, Promasidor, where he led a team of talented professionals to develop and execute plans to drive category growth for the Beverage portfolio comprising Twisco, Cowbell Chocolate, Top Tea, Cowbell Coffee, Miksi Choco, and Cowbell Strawberry.

Before joining Promasidor, Emeka worked at Nestlé, one of the world’s largest food & beverage Companies. He left the company as the Category Development Manager (Innovations) after an 11-year spell.

He specializes in Marketing, Sales, Brand Management, Category Management, Digital & Social Media Marketing, Project Management, Launch, Innovation, Channel Development, Consumer Insight & Research, Data Analysis, Advertising, Brand Building, New Product Development, Brand Development, Territory Management, Market Intelligence and Retail Distribution & Coverage

He has a Bachelor of Science Degree in Biology from the University of Lagos, UNILAG. Emeka is also a member of the Advertising Practitioners Council of Nigeria (APCON).

Source: brand communicator