There are marketing executives who manage brands, and then there are those who shape the cultural and commercial conversation around them. Andisa Ntsubane, Managing Executive of Brand Marketing and Communications Africa at Vodacom South Africa, belongs firmly in the second category. With a career built across telecommunications, financial services, and technology and a growing influence that now reaches the world’s most prestigious creative forums, Ntsubane has established himself as one of the most consequential marketing minds operating on the African continent today.
Continental Vision at Vodacom
Since assuming his pan-African mandate at Vodacom in July 2022, Ntsubane has steered one of the continent’s most complex and high-stakes brand portfolios with both creative rigour and commercial discipline. Operating across diverse markets in one of Africa’s most competitive telecom landscapes, he architects integrated campaigns that balance cultural resonance with business performance — driving customer experience excellence, market leadership, and measurable growth simultaneously. It is a role that demands not just marketing fluency but the ability to hold a coherent brand narrative across vastly different consumer contexts. Ntsubane holds it with authority.
A Global Voice for African Creativity
Ntsubane’s influence is not confined to the African continent. His appointment as Dan Wieden Titanium Lions Jury Member and Global President of the Lions Scholarship Jury — both from 2025 — alongside his tenure as President of the Creative B2B Lions Jury at Cannes Lions (2024–2025), signal the international marketing community’s recognition of his creative judgment and strategic depth. These are not honorary roles. They place him at the centre of global conversations about what great brand communication looks like — and his presence there ensures that an African perspective informs those verdicts.
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Strategy, Governance and the Long Game
Ntsubane’s profile extends well beyond brand execution into the boardroom and beyond. As a Global Sustainability Council Member at the International Advertising Association, Independent Non-Executive Director at Cricket South Africa, and Board Member of the CMO Council Africa Advisory Board, he brings marketing intelligence to governance conversations, and governance discipline to marketing strategy. His seven-year tenure at Old Mutual Limited, where he served as Strategy Executive for Group Marketing, Public Affairs and Sustainability and led the marketing dimension of the company’s complex Managed Separation, demonstrated an ability to operate at the most demanding levels of corporate transformation.
Earlier roles at Microsoft as Marketing and Communications Director, Standard Bank Group as Head of Global Brand and Sponsorships, and Cell C as National Channel Marketing Manager provided the cross-sector foundation on which everything since has been built. The result is an executive whose range — from trading floor to creative jury, from telecom boardroom to global advertising stage — is as rare as it is deliberate.
MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating marketing and communications leaders who demonstrate exceptional leadership, drive brand transformation, champion innovation, and make meaningful contribution to market growth and stakeholder enjoyment.
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