Safaricom has announced a Ksh. 10 million sponsorship for the Kenya Paralympics Team in preparation for the 2024 Paralympic Games in Paris. The sponsorship package, which includes both cash and in-kind support, reflects Safaricom’s ongoing commitment to empowering and supporting Kenyan athletes on the global stage.
As part of the in-kind support, Safaricom will provide financial literacy and media training to the athletes, equipping them with essential skills for success both on and off the field. Additionally, the sponsorship includes airtime for data and connectivity, as well as branded merchandise to ensure the athletes stay connected and represent Kenya proudly in Paris.
For decades, Safaricom has played a pivotal role in supporting sports in Kenya, recognizing its importance in national development and unity. Through various initiatives and sponsorships, the company has consistently invested in nurturing talent and providing platforms for athletes to showcase their abilities.
The financial literacy and media training organized by Safaricom is designed to empower athletes with practical skills in financial management and effective media engagement. This initiative aims to help athletes grow their incomes and build their personal brands. A similar training session was conducted last month for Team Kenya ahead of the Paris Olympics.
Commenting on the sponsorship, Safaricom CEO Peter Ndegwa said, “We are thrilled to support the Kenya Paralympics Team as they embark on their journey to the Paris 2024 Paralympic Games. At Safaricom, we believe in the power of sports to inspire, unite, and transform communities. Our commitment to supporting sports in Kenya extends beyond just financial contributions; we aim to empower athletes with the skills and resources they need to excel both on and off the field.”
“I want to extend my heartfelt thanks to Safaricom for organizing and facilitating this impactful event. They have been one of our key partners for years; their support extends not only to the Paralympics but also to other significant local and international races in the country, where they actively contribute to nurturing young talent,” said Bhaveet Chudasama, Vice President of the Kenya National Paralympic Committee.
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