• Home
  • FEATURES
  • Google Announces former Calvin Klein CMO as Vice President Global Marketing
Image

Google Announces former Calvin Klein CMO as Vice President Global Marketing

Google has unveiled Marie Gulin-Merle, former Calvin Klein, chief marketing officer, to become the vice-president of global ads marketing at Google, which is currently bolstering the star talent on its marketing team.

In her new role, Gulin-Merle will be responsible managing Google’s global media spend, as well as setting the vision for Google’s marketing business worldwide.

In addition, she has also been tasked with building and delivering a global marketing strategy for the company’s ads business and its advertising products. Google has named her as a ‘key partner’ to its ads sales, product and engineering leadership. Despite her fashion background, the marketer is no stranger to digital.

She took on the role of chief digital officer at Calvin Klein’s parent company, PVH Corp, while still heading up marketing at the label, and was credited with transforming L’Oréal USA’s approach to online innovation when she worked there as chief marketing officer from 2014 until 2018.

Gulin-Merle joins Google at the same time as Nick Drake, the former marketing boss of T-Mobile. Taking on the role of vice-president of global marketing, Drake also joined the tech giant this month.

“The hires come as Google gradually pivots away from product marketing and towards the holistic lure of its overarching brand. This was recently demonstrated in its ‘Here to Help’ campaign, which rolled out across markets earlier this year.”

Releated Posts

X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

Mouka shines at Pitcher Awards 2025, bags silver and bronze

Mouka, Nigeria’s leading brand of sleep solutions, proudly announces its double win at the prestigious Pitcher Awards 2025,…

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

Three Crowns launches national campaign for World Milk Day

Three Crowns, a leading Nigerian milk brand under FrieslandCampina WAMCO, launched its “Treasure that Nourishes Our World” campaign…

Leave a Reply

Your email address will not be published. Required fields are marked *