Ghana’s leading total beverage business, Guinness Ghana Breweries Plc has outdoored a clear bottle for Ghana’s biggest malt brand, Malta Guinness.
The clear bottle is made up of 30% recycled material and aligns with Guinness Ghana’s aim to ensure zero waste to landfill for its own operations and zero waste to landfill across its supply chain.
Announcing the decision, Managing Director of Guinness Ghana, Felicite Nson noted, “as plastic packaging remains a key component of Guinness Ghana’s business model and an important enabler for affordability, sustainability, and safe handling, it is imperative that we look at the totality of our supply chain from grain to glass and ensure we are sustainable by design”.
“One of the pillars of our 10-year global programme to help create a more inclusive and sustainable world (Society 2030: Spirit of Progress) is to tackle plastic waste and pollution. Guinness Ghana has taken significant steps to manage and reduce our environmental impact significantly.
The introduction of the clear bottles is a huge step on our journey to make our packaging solutions more sustainable and support the overall commitment to reduce plastic pollution. This is part of shifts we are making, as we focus on packaging which is renewable and widely recyclable. The brand’s transition to 100% recycled plastic is projected to save over 890 tons per annum of new virgin plastic, compared to 2022, further contributing to significantly reducing our carbon footprint.”
Corporate Relations Director, Sylvia Owusu-Ankomah on her part intimated, “with this first step of making the Malta Guinness plastic bottles from 30% recycled material, we are on the right path to contributing positively to the environment. Additionally, the products we sell are made using only high-quality raw materials. All quality assurance tests have been done to give them the true authentic taste you know and love.”
In 2021, Guinness Ghana initiated a partnership with Coliba Ghana to set up ten (10) plastic buyback centres in Accra and Kumasi to collect plastic bottles after consumer use. Also, in 2022, the listed company totally phased out and ended production of Orijin Bitters in plastic sachet bags.
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