Dentsu Creative has appointed Paulo Fogaca as the U.S. Chief Executive Officer to fill the post left by Jon Dupuis who was elevated to a global client’s president role in October.
Paulo will report to both Fred Levron, Dentsu’s global chief creative officer, and Jacki Kelley, Dentsu Americas CEO, and chief global client officer. His immediate remit is to crystalise Dentsu Creative’s vision, strategy, and positioning for the US supercharging growth for the network and its clients. Early days will be spent getting embedded with agency teams and brand leaders to learn more about pressing business imperatives.
He was formerly the global COO and managing partner at GUT for nearly three years, his over twenty-five years career has helped activate ‘Google Home of the Whopper,’ causing pure chaos with a 15-second spot. He also put out a call for burger peace (sort of) between Burger King and McDonald’s with the ‘McWhopper’ in partnership with YR New Zealand.
Paulo Unleash Heinz’ ‘Wiener Stampede’ on Super Bowl 50 to bring awareness to the business’ full portfolio of condiments with so much relish that the work ranked second on USA Today’s prestigious Ad Meter and YouGov BrandIndex found it generated the game’s biggest immediate lift in brand buzz and purchase consideration.
He dropped Popeyes ‘That Look’ fashion, giving consumers a lifeline when Beyonce’s remarkably similar clothing line sold out, showing how Budweiser strives to uplift communities in need and its commitment to evolving how it produces beloved beverages. He launched Headspace’s first TV campaign backed by the idea of offering free subscriptions to those impacted by pandemic-induced unemployment (after a five-day pitch, with innovative resourcing making polished animation execution happen in two weeks versus the average two-month period).
Commenting on the appointment, Fred Levron, Dentsu’s global chief creative officer said “Operational efficiency and creative excellence often run in opposition of one another – a constant clash that ultimately amputates the potential big ideas can have for brands and society. Paulo Fogaca is a rare builder with vision, who only brings the best of both worlds to the table. I’m beyond energised. He’s joining us as Dentsu Creative CEO for the US, Paulo’s relentless appetite and entrepreneurial spirit to grow individuals and businesses are just what we need to reinvent creativity.”
Paulo Fogaca also stated “I stand for integration and removing anything that gets in the way of radical collaboration. That’s why I had to be a part of what Dentsu Creative is building. My joy comes from intentionally bringing together all the pieces – talent, technologies, and cultural fluency – to solve complex business problems through creativity.”
Source: Marketing edge
By
