• Home
  • FEATURES
  • Coca-Cola Completes Acquisition of Costa from Whitbread PLC
Image

Coca-Cola Completes Acquisition of Costa from Whitbread PLC

Coca-Cola Adds Global Coffee Platform with Potential for Future Growth and Expansion

The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.

The acquisition was first announced on Aug. 31, 2018.

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing 6% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

“We see great opportunities for value creation through the combination of Costa’s capabilities and Coca-Cola’s marketing expertise and global reach,” said James Quincey, CEO of The Coca-Cola Company. “Our vision is to use the strong Costa platform to expand our portfolio in the growing coffee category.”

“We wish our friends and colleagues at Costa all the very best for their future success,” said Alison Brittain, Whitbread Chief Executive. “Whitbread acquired Costa 23 years ago, when it had only 39 shops. Costa has grown to become a leading, international coffee brand, and Coca-Cola is the right partner to take Costa to the next stage of expansion.”

Releated Posts

Kenya: Infinix launches HOT 50 Pro+ Series in Kenya

Infinix, a trendy tech brand crafted for young consumers, in partnership with the two most influential Kenyan rappers,…

Nigeria: NNPC Limited Partners with CashToken Rewards Africa to Launch the “Oleum Scratch and Win Promo”

In an exciting new partnership designed to reward loyal distributors and customers of NNPC Oleum Engine Oil, NNPC…

TFG opens its first JD Sports store at Canal Walk Mall

TFG has opened its first JD Sports store in Southern Africa at Canal Walk Mall, in Cape Town.…

South Africa: Kelso expands footprint with standalone store opening in Mthatha

Kelso is set to commission a standalone store in Mthatha on 27 November 2024. Kelso has been an…

Leave a Reply

Your email address will not be published. Required fields are marked *