• Home
  • FEATURES
  • Coca-Cola Completes Acquisition of Costa from Whitbread PLC
Image

Coca-Cola Completes Acquisition of Costa from Whitbread PLC

Coca-Cola Adds Global Coffee Platform with Potential for Future Growth and Expansion

The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.

The acquisition was first announced on Aug. 31, 2018.

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing 6% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

“We see great opportunities for value creation through the combination of Costa’s capabilities and Coca-Cola’s marketing expertise and global reach,” said James Quincey, CEO of The Coca-Cola Company. “Our vision is to use the strong Costa platform to expand our portfolio in the growing coffee category.”

“We wish our friends and colleagues at Costa all the very best for their future success,” said Alison Brittain, Whitbread Chief Executive. “Whitbread acquired Costa 23 years ago, when it had only 39 shops. Costa has grown to become a leading, international coffee brand, and Coca-Cola is the right partner to take Costa to the next stage of expansion.”

Releated Posts

Kenya Airways, Visa,Absa launch new Asante Global Card

Kenya Airways, Visa and Absa have jointly launched the Asante Global Card, a premium travel and lifestyle credit…

ByByMWorld Team Aug 31, 2026

HEINEKEN Ethiopia appoints Kolawole Akintimehin as new Marketing Strategy Manager

Kolawole Akintimehin has been appointed Marketing Strategy, Planning & Innovation Manager at HEINEKEN Ethiopia, marking a new international…

ByByMWorld Team Aug 31, 2026

CMO of the Week: Asiedua Addae of Standard Chartered Bank Ghana

For Asiedua Addae, marketing has never been simply about making a brand visible. It is about giving people…

ByByMWorld Team Aug 31, 2026

LHH elevates Bethany Holloway to Global Head of Field Marketing

Lee Hecht Harrison (LHH) has promoted Bethany Holloway, formerly the company’s Head of Marketing for North America, to…

ByByMWorld Team Aug 28, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *