Technology

Treasure Data’s Karen Wood:Generative AI is marketing’s new operating system

Karen Wood, Chief Marketing Officer at Treasure Data, has issued a bold wake-up call to the marketing industry:…

ByByMWorld Team Nov 20, 2025

Blessing-Kayode:Storytelling and tech key to overcoming economic headwinds

One of Nigeria’s communications experts, Olamide Blessing-Kayode, believes the real game-changer lies at the crossroads of storytelling and…

ByByMWorld Team Nov 11, 2025

Mastercard UEFA Africa Campaign Offers Champions League Experience

Mastercard is deepening its connection with African football fans through the launch of its 2025 Africa Football Campaign,…

ByByMWorld Team Apr 23, 2025

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld Team Apr 23, 2025
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Mastercard’s Nili Klenoff: Commerce Media Needs Proof of Incrementality Beyond Retail Silos

Nili Klenoff, Executive Vice President of Commerce Media and Innovation at Mastercard, has highlighted the limitations of traditional…

ByByMWorld Team Dec 15, 2025

Favour Egbogun:Leader’s online presence is now a ‘primary boardroom asset’

In today’s digital-first era, a leader’s online presence has transitioned from being merely supplementary to becoming a vital…

ByByMWorld Team Nov 21, 2025