Personality

MarketingWorld’s CMO of the Week: Senorine Wasike, of SportPesa Nairobi.

In the highly competitive world of sports entertainment, beverages, and fast-moving consumer goods, few marketing leaders have built…

ByByMWorld Team May 25, 2026

MarketingWorld’s CMO of the Week: Kalumbu Nyikosa-Kearns of Access Bank Zambia.

In Zambia’s competitive financial services industry, strong brand positioning and effective communication have become essential pillars of business…

ByByMWorld Team May 18, 2026

MarketingWorld’s CMO of the Week: Kasali Mwaba Kaingu of FNB Zambia.

In today’s results-oriented financial landscape, marketing has evolved into a key engine for business performance. Kasali Mwaba Kaingu…

ByByMWorld Team May 4, 2026

MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa

As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…

ByByMWorld Team Apr 27, 2026
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VERA BOADU: Marketing with Purpose; Shaping Conversations Beyond the Brand

Behind every successful brand, there is a story. Behind every memorable campaign, there is a team. And behind…

ByByMWorld Team Jun 25, 2026

CMO of the Week: Magdalene Mulandi of SBM Bank

In the fast-evolving Kenyan banking sector, where trust, innovation, and customer connection are everything, Magdalene Mulandi is an…

ByByMWorld Team Jun 25, 2026