NEWS

AI as “Answering Machines”: Rogerwilco’s Charne Munien warns brands to adapt

In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…

ByByMWorld Team Jan 21, 2026

Globacom launches ‘Travel Saga’ mobile game

Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…

ByByMWorld Team Jan 20, 2026

Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026

Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026
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WPP launches world’s largest AI-driven content production hub

WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP Production, a unified…

ByByMWorld Team Jan 26, 2026

Peak Milk launches “Enjoy Christmas At Its Peak” campaign

Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments…

ByByMWorld Team Jan 23, 2026