NEWS

AppsFlyer’s Ran Avrahamy: Superior customer signals are new competitive edge

As brands navigate an increasingly fragmented marketing landscape, the real competitive advantage lies not just in advertising platforms…

ByByMWorld Team Apr 13, 2026

Kazzem Ilyas named to inaugural ACMO 100 List of top African marketers

Kazzem Ilyas has been named to the inaugural ACMO 100 list, a new continental benchmark recognising the executives…

ByByMWorld Team Apr 10, 2026

Marketing Professionals Converge in Lagos for ‘Brands & Banter’ Industry Event

Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…

ByByMWorld Team Apr 1, 2026

Black At Launches “Through Her Lens” to tackle gender inequality in Lagos

Black At, the global platform championing access and inclusion for Black creatives and executives, on Sunday launched “Through…

ByByMWorld Team Mar 30, 2026
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Tochukwu Ogunaka: Poor Crisis communication can erase years of trust in hours

As organisations face increasing scrutiny in today’s fast-paced digital environment, effective crisis communication has become a critical skill…

ByByMWorld Team Apr 14, 2026

Dentsu Creative Nigeria Appoints Uduak Akpan Group Creative Director

Dentsu Creative Nigeria has announced the appointment of Uduak Akpan as its new Group Creative Director, a strategic…

ByByMWorld Team Apr 13, 2026