NEWS

The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026

TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026

Diageo’s Cristina Diezhandino: AI is redefining brand storytelling

Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…

ByByMWorld Team Apr 24, 2026
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Maxima Group appoints Michellee Fox as new COO

Maxima Media Group, an integrated media, communications, and experiential marketing company, has appointed Michellee Fox as its new…

ByByMWorld Team Jul 13, 2026

NEW: Richard Thompson: Comm. leaders must build internal brands

Richard Thompson, Vice President and Global Head of Employee Experience & ESG at CWT, Corporate Communications & Culture,…

ByByMWorld Team Jul 10, 2026