NEWS

TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026

Diageo’s Cristina Diezhandino: AI is redefining brand storytelling

Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…

ByByMWorld Team Apr 24, 2026

Rekha Thomas: AI hype in marketing masks more complex on-ground reality

Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…

ByByMWorld Team Apr 22, 2026
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Bureau Veritas appoints Fida Kibbi as new regional communications Director

Fida Kibbi, a seasoned communications and marketing executive with over 20 years of experience across the Middle East,…

ByByMWorld Team Jun 10, 2026

FIRSTBANK’S NEW VOICE OF INFLUENCE

Olayinka Thomas-Ijabiyi on Strategy, Reputation, and Corporate Leadership There is a particular kind of institutional credibility that cannot…

ByByMWorld Team Jun 9, 2026