NEWS

Bonita Christie:African markets demand localized, authentic branding

Bonita Christie, Business Unit Director at Publicis Commerce, has issued a clarion call to global brands: to succeed…

ByByMWorld TeamOct 21, 2025

Qatar Airways, Kenya Airways launch codeshare to 19 destinations

Qatar Airways and Kenya Airways have unveiled a landmark codeshare agreement, unlocking seamless travel to 19 destinations across…

ByByMWorld TeamOct 21, 2025

Kering, L’Oréal forge €4bn luxury beauty partnership

Kering and L’Oréal have unveiled a transformative long-term strategic partnership valued at €4 billion, aimed at redefining luxury…

ByByMWorld TeamOct 21, 2025

Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld TeamOct 16, 2025
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NIMN, NIPR,NIPMG launch maiden Reputation Day to champion ethics, national rebranding

The National Institute of Marketing of Nigeria (NIMN), in collaboration with the Nigeria Institute of Public Relations (NIPR)…

ByByMWorld TeamOct 15, 2025

Blossom Affia unpacks business of social media

Blossom Affia, a renowned organic growth expert and brand strategist, is revolutionizing how creators and professionals convert social…

ByByMWorld TeamOct 14, 2025