NEWS

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

Interswitch unveils 9 finalists for SPAK 7.0 STEM competition

Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…

ByByMWorld Team Jan 21, 2026

AI as “Answering Machines”: Rogerwilco’s Charne Munien warns brands to adapt

In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…

ByByMWorld Team Jan 21, 2026

Globacom launches ‘Travel Saga’ mobile game

Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…

ByByMWorld Team Jan 20, 2026
Image Not Found

Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026

Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026