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BetMGM, a leading sports-betting and iGaming platform, has launched a vibrant brand refresh, emphasizing its unique blend of gaming and premium entertainment rooted in its partnership with MGM casinos, according to details shared with Marketing Dive. The rebrand, unveiled through…
Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been named Marketing Director of the Year at the prestigious Brand Handlers Awards, held on August 29, 2025, at Regency Hall, Alausa Ikeja, Lagos. The award, organised annually by Marketing…
Elizade JAC Motors has appointed award-winning comedian and content creator Maryam Apaokagi-Greene, popularly known as Taaooma, as its first-ever brand ambassador, marking a bold step to boost its presence in Nigeria’s automotive market. The announcement was made at a vibrant…
Tony Elumelu, Founder and Chairman of Heirs Holdings, emphasized the critical role of branding in building trust and loyalty, urging entrepreneurs to make it a personal priority. Speaking on the power of brand identity, Elumelu described it as the “DNA…
Crocs, Inc. has appointed Carly Gomez and Amondo Redmond as Chief Marketing Officers for its Crocs and Heydude brands, respectively. Gomez, previously with Fabletics, joins as Senior Vice President and CMO for Crocs, while Redmond, formerly of Foot Locker, takes…
Three Crowns Milk, Nigeria’s leading milk brand under FrieslandCampina WAMCO, has launched its 2025 Mum of the Year campaign, a heartfelt initiative to recognize the vital role of mothers in nurturing families and promoting healthy nutrition. The annual competition, themed…
MultiChoice Kenya has introduced its customer-centric “Tumefungulia Value na GOtv” initiative, offering over 40 channels on the revamped GOtv Value bouquet for KES 599, down from KES 699, starting August 1. The move aims to deliver greater entertainment value amid…
HAVAS Africa today announced the launch of HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and further strengthening its position across the continent. This follows HAVAS Red’s initial expansion into South Africa in October 2023,…
The tenure of chief marketing officers (CMOs) at Fortune 500 companies has declined to an average of 3.9 years in 2025, down from 4.1 years in 2024, according to a new Forrester report. The study also revealed a drop in…
Lesukka Lounge in Rivers State’s capital came alive as fans of Orijin bitters and infused cocktails gathered for an unforgettable Orijinal Nite, blending Nigerian culture with modern flair. The event, hosted by Orijin, drew a lively crowd dressed to impress,…
