Branding

Stratcomm appoints Ranstina Opare-Saforo as Deputy CEO, Marketing Comm. and Business Dev.

Stratcomm Africa, a total communications and reputation management agency, appointed Ranstina Akessi Opare-Saforo as Deputy Chief Executive Officer,…

ByByMWorld Team Oct 26, 2026

Maltina unveils new packaging amid 50th anniversary celeberation

Maltina, the pioneer and largest brewing company in Nigeria, also one of the leading brands in Nigeria’s beverage…

ByByMWorld Team Oct 26, 2026

CMO of the Week: Joke Adu of Standard Chartered Nigeria

A seasoned banking leader with over 18 years of cross-functional expertise, Joke Adu serves as the Head of…

ByByMWorld Team Sep 14, 2026

KFC appoints Amy Durini as new global Chief Brand Officer

KFC has named Amy Ellis Durini as its first Global Chief Brand Officer, a newly created role designed…

ByByMWorld Team Sep 8, 2026
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Jennifer Hodgkinson challenges traditional marketing funnel in modern retail strategy

Brands still treating full-funnel marketing as a simple progression from awareness to consideration to conversion are missing how…

ByByMWorld Team Nov 6, 2026

Toyota Tsusho Ghana launches all-new Land Cruiser FJ & Hilux

Toyota Tsusho Manufacturing Ghana Company Limited has introduced the all-new Toyota Land Cruiser FJ and Toyota Hilux into…

ByByMWorld Team Oct 26, 2026