The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
ByMWorld TeamJul 14, 2025
MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group
With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…
ByMWorld TeamJul 14, 2025
Sylvia Elsheikh takes helm as MTN Uganda’s Chief Marketing Officer
Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge…
ByMWorld TeamJul 11, 2025
Allyson Witherspoon leads U.S. marketing revival
Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan…
ByMWorld TeamJul 8, 2025
Game unveils new “Great Value Instant Noodles” range
Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef,…
ByMWorld TeamJul 8, 2025
X3M Ideas partners with IKIGAI 360, eyes Africa and Europe expansion
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative…
ByMWorld TeamJul 8, 2025
Anietie Udoh named juror for PR Power List 2025
Marketing expert and communication strategist, Anietie Udoh, has been appointed as a juror for the 2025 edition of…
ByMWorld TeamJul 8, 2025
MarketingWorld’s CMO of the Week: Nobert Kabendela of UBA Tanzania
With a proven track record in digital marketing, strategic communications, and client relationship management, Nobert Kabendela, the Head…
ByMWorld TeamJul 7, 2025
