Heineken, WPP strengthen marketing alliance
Global brewing giant Heineken has announced a strategic expansion of its marketing efforts by appointing WPP as its…
ByMWorld TeamApr 4, 2025
PepsiCo taps Mark Kirkham US Beverages CMO
PepsiCo has named Mark Kirkham as its new Chief Marketing Officer (CMO) of U.S. Beverages, effective April 7.…
ByMWorld TeamApr 4, 2025
How Deming’s 14 Principles Provide the Foundation for Positionless Marketing
By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…
ByMWorld TeamApr 4, 2025
Eyitayo Ajayi Moves to Dentsu Canada to Strengthen MediaTech & Product Adoption
In a strategic career move, digital marketing and product management expert Eyitayo Ajayi has transitioned to Dentsu Canada…
ByMWorld TeamApr 4, 2025
Yahoo appoints Josh Line as CMO
Yahoo has named Josh Line as its new Chief Marketing Officer (CMO), tasking him with spearheading the company’s…
ByMWorld TeamApr 2, 2025
MarketingWorld’s CMO of the Week: Dennis Mambure of Absa Bank Botswana
Dennis Mambure, Director, Marketing and Corporate Affairs, Absa Bank Botswana, has been named MarketingWorld’s CMO of the Week.…
ByMWorld TeamMar 31, 2025
Bacardi reviews global creative amid agency changes
Bacardi Limited has initiated a global creative review for most of its brands, according to multiple industry sources.…
ByMWorld TeamMar 31, 2025
Rite Foods extends Eidel-Fitr greetings, reaffirms product standards
Nigeria’s leading food and beverage company, Rite Foods Limited, has joined Muslims across the country in celebrating Eid…
ByMWorld TeamMar 31, 2025
