Betway has announced a significant new multi-year partnership with Manchester City, the reigning Premier League champions. To celebrate this milestone, key representatives from Super Group and Manchester City took part in the iconic NYSE bell-ringing ceremony during the club’s pre-season tour in the United States.
Neal Menashe, CEO of Super Group, and Ferran Soriano, CEO of City Football Group, were present to ring The Opening Bell at 9:30 am EDT. This agreement will see Betway become Manchester City’s Official Global Betting Partner starting from the 2024/25 season, further expanding Betway’s already extensive sports sponsorship portfolio, which includes partnerships with teams across the Premier League, La Liga, NBA, and more.
Laurence Michel, Betway Africa commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
On the other hand, Manchester and Betway collaborated to feature a series of activations and exclusive content opportunities. As part of this partnership, Betway and Manchester City will jointly provide comprehensive, industry-leading training on betting integrity and responsible gambling to all players, coaches, management, and staff. This initiative complements Manchester City’s ongoing efforts to support its team members in maintaining the highest standards of conduct in this area.
Super Group (SGHC) Limited is the parent company of Betway, a premier online sports betting brand, and Spin, a multi-brand online casino platform. Operating in multiple jurisdictions, Super Group has established leading positions in key markets across Europe, the Americas, and Africa. The company’s offerings in sports betting and online gaming are supported by its scale and advanced technology, enabling rapid market entry and providing a personalized customer experience through its proprietary marketing and data analytics engine. Super Group has consistently ranked 6th in the EGR Power 50 over the past two years.
Betway is renowned for delivering innovative and exciting entertainment across sports betting, casino, and esports betting. The company is a member of several prominent industry bodies, including the International Betting Integrity Association (IBIA), the iGaming European Network (iGEN), and the Sports Wagering Integrity Monitoring Association (SWIMA). Additionally, Betway is ISO 27001 certified by eCOGRA, an international testing agency.
About Manchester City Football Club
Manchester City FC, originally founded in 1880 as St Mark’s West Gorton, officially became Manchester City FC in 1894. Located on the expansive Etihad Campus, the Club’s facilities include the 53,500-capacity Etihad Stadium, the 7,000-capacity Joie Stadium, and the City Football Academy—a state-of-the-art training and youth development center for the Club’s men’s, women’s, and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a premier fan experience and a year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to sustainability, social responsibility, and ensuring that equality, diversity, and inclusion are integral to its culture and decision-making processes.
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