Articles By MWorld Team

MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.

Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…

ByByMWorld Team Jun 1, 2026
Colgate Appoints Ram Raghavan as Global CMO

Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…

ByByMWorld Team Jun 1, 2026
Unilever Expands Creator Deals for World Cup

Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…

ByByMWorld Team May 29, 2026
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising

South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…

ByByMWorld Team May 28, 2026
Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026
iCaur Launches Two New SUVs in South Africa

iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…

ByByMWorld Team May 28, 2026
Image Not Found
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.

Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…

ByByMWorld Team Jun 1, 2026
Colgate Appoints Ram Raghavan as Global CMO

Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…

ByByMWorld Team Jun 1, 2026
Unilever Expands Creator Deals for World Cup

Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…

ByByMWorld Team May 29, 2026
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising

South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…

ByByMWorld Team May 28, 2026
Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026
iCaur Launches Two New SUVs in South Africa

iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…

ByByMWorld Team May 28, 2026