Articles By MWorld Team

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025
Samsung brings 2025 AI TVs to Ghana, offers pre-order perks

Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global…

ByByMWorld Team Jul 22, 2025
New Lemon & Ginger Kenya Cane debuts in Thika

Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in…

ByByMWorld Team Jul 22, 2025
URC appoints Karen Ong as Chief Marketing Officer

Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong…

ByByMWorld Team Jul 15, 2025
The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025
MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group

With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…

ByByMWorld Team Jul 14, 2025
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WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025
Samsung brings 2025 AI TVs to Ghana, offers pre-order perks

Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global…

ByByMWorld Team Jul 22, 2025
New Lemon & Ginger Kenya Cane debuts in Thika

Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in…

ByByMWorld Team Jul 22, 2025
URC appoints Karen Ong as Chief Marketing Officer

Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong…

ByByMWorld Team Jul 15, 2025
The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025
MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group

With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…

ByByMWorld Team Jul 14, 2025