A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between marketing departments and corporate leadership, urging chief marketing officers (CMOs) to reframe their strategies around business growth, profit, and cash flow to…
Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global leadership in display innovation. The new range, featuring cutting-edge Neo QLED Mini LED, Neo QLED 8K, and OLED models, promises to redefine…
Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in Thika. The new variant promises a refreshing blend of zesty lemon and warm, spicy ginger, offering a modern twist on the beloved…
Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong as its new Chief Marketing Officer, signaling a strategic move to amplify its brand presence across the region. With over 20 years…
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field reveals a stark reality: campaigns driving long-term business growth have plummeted by nearly 50% over the past decade. Despite rebounding budgets and…
With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group, has driven transformative brand and marketing strategies across Africa, enhancing brand equity, customer acquisition, and sustainable growth. Also serving as the Executive…
Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge as a pivotal step in advancing the telecom giant’s digital innovation and customer engagement goals. Elsheikh, a seasoned marketing executive with over…
Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan is pinning its hopes on a U.S. market resurgence. “We need the U.S. to rock and roll again,” declared Nissan Americas Chairman…
Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef, Chicken, and Durban Curry. This launch marks a significant step in the retailer’s mission to deliver quality and affordability to South African…
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities…
