Airtel Nigeria Partners with Google for Innovative Smart Router Launch

Airtel Nigeria has unveiled an exciting new partnership with Google, the world’s largest video platform, to enhance its ‘Airtel Smart Router’ offering. This collaboration was announced at a signing ceremony held at Airtel’s Lagos headquarters, which was attended by BrandSpur and IAT news. The partnership aims to provide subscribers across Nigeria with seamless internet connectivity and premium entertainment experiences.

The ‘Airtel Smart Router’ is a revolutionary device that not only serves as an internet router but also transforms analog television sets into smart TVs, allowing users to access YouTube on any TV. This innovative feature is designed to bring top-notch entertainment to more Nigerians, thanks to the Smart Router’s optimized operating system for a flawless YouTube experience, a dedicated YouTube app, and a remote control with a YouTube button.

Chief Commercial Officer of Airtel Nigeria, Femi Oshinlaja, highlighted the significance of this new partnership in transforming digital entertainment in Nigerian households. “At Airtel, our goal to bridge the digital gap includes the provision of affordable entertainment content. Through this partnership with Google, we continue to revolutionize the entertainment space as the Airtel Smart Router offers a complete experience, delivering internet services and easy access to world-class entertainment through YouTube.”

Director of Corporate Communications & CSR, Femi Adeniran, elaborated on the collaboration, saying, “The integration of YouTube on the Airtel Smart Router offers an unmatched simplification of the customer experience, transforming how our customers consume digital content at home. This partnership reflects our commitment to creating affordable and innovative solutions that enhance the digital lifestyle of our customers.”

The Airtel Smart Router, priced at N25,000, comes with 30 days of unlimited bandwidth, enabling families to stream movies, football games, cartoons, music, and other audiovisual content effortlessly. 

Olumide Balogun, Google’s Director of West Africa, expressed excitement about the partnership, noting, “YouTube has always been about connecting people with the content they love. With this partnership, we’re making it easier for more Nigerians to access their favorite videos right from their TVs, enabling even more homes to benefit from the wealth of knowledge and entertainment that YouTube offers.”

YouTube’s Director of EMEA Product Partnerships, Mahesh Bhalerao, echoed these sentiments, stating, “YouTube is the stage where culture comes to life. This collaboration with Airtel underscores our commitment to bringing high-quality, on-demand content to more homes while empowering Nigerian audiences to explore, learn, and enjoy the diversity of experiences YouTube offers.”

The Airtel Smart Router is set to revolutionize how Nigerians experience digital content, providing an affordable and innovative solution for seamless internet connectivity and entertainment.