Dell brings brilliant color and remarkable screen performance to creators at Adobe MAX

We are often inspired by creators who see the world in the widest range of colors. Emerging technologies and tools continue to provide content creators with more precise, accurate and consistent color experiences, maximising their creative potential. A recent Dell-sponsored IDC research study further concluded that with the adoption of immersive technologies, it will necessitate more advanced monitors designed to support new emerging workloads like data-centric and design tasks.

As the world’s number one monitor company, we are relentless in our pursuit to help unleash creativity and maximise productivity for the ultimate visual experience.

Dell is excited to introduce the Dell UltraSharp 27 4K PremierColor Monitor (UP2720Q) — the world’s first 27-inch 4K monitor with built-in colorimeter and Thunderbolt connectivity for content creators who require color critical performance.

Beginning in January 2020, photographers and still or motion picture editing professionals will be able to use this monitor to fully maximise the Adobe RGB color gamut and create brilliant content with precise color and amazing detail. The Dell UltraSharp 27 4K PremierColor Monitor offers 100% Adobe RGB, 98% DCI-P3 and 80% BT2020, providing a wide range of color reproduction across different color space standards. DCI-P3 is increasingly being adopted as a color standard on more devices like smartphones, web browsers and television due to the larger color gamut and higher color accuracy, leading to more content being developed in the DPC-P3 color gamut space.

The built-in colorimeter helps users stay productive and get work done faster with quick and easy calibration – on demand or scheduled after hours for consistent and optimised color performance every time. Users will also experience a more efficient workflow with a responsive built-in colorimeter that maintains consistency from production to delivery. The UltraSharp 27 4K PremierColor is a CalMAN® Ready monitor and works seamlessly with CalMAN® color calibration software (sold separately) to perform a variety of tasks, including calibration with a built-in or external colorimeter.

Creative professionals will also appreciate the finer details that show up crisply with 4K Ultra HD resolution. The high contrast ratio and low dark luminance offer impressive contrasts and deep blacks. Any unwanted glare and reflection on the monitor from sunlight or overhead lights can be reduced using the easy-to-attach shading hood.

This performance-packed monitor offers Thunderbolt 3 with speed up to 40Gbps– the fastest and most versatile connectivity with two Thunderbolt 3 ports, and can charge up to 90W to a connected notebook while simultaneously transferring video and data signals. You can daisy chain up to two 4K monitors with Thunderbolt for multitasking efficiency and increase your productivity by up to 21%. Finally, the Picture-By-Picture (PBP) feature is ideal for comparing visual content side by side, allowing users to view the same image in different colour spaces, or compare images from two different sources.

By Yoon Lee, VP, Commercial Displays Marketing