Ask Africa has appointed Jezile Dhlamini as its new Chief Client Partner Officer (CCP), effective May 1, 2026, reinforcing the company’s commitment to strengthening client partnerships and delivering deeper strategic insights across African markets.
The African market research and consumer insights company, known for its expertise in brand and reputation tracking, customer experience studies, and data-driven market intelligence, said Dhlamini’s appointment comes at a critical time as organisations across the continent navigate rapidly evolving consumer behaviour and increasingly complex business environments.
Dhlamini brings nearly two decades of insights experience spanning sectors including FMCG, financial services, retail, and regulatory industries. Her career began on the agency side of the insights industry, where she built a strong foundation in insights generation and management before establishing a track record of delivering actionable intelligence that has shaped brand growth and customer experience strategies for global organisations operating across Africa.
In her new role, she will lead Ask Africa’s client partners division, working closely with the company’s commercial and research services teams to develop insight-led solutions designed to help clients unlock sustainable growth in Africa’s fast-changing markets.
Commenting on the appointment, Andrea Rademeyer said the move reflects Ask Africa’s ambition to elevate client success amid growing market complexity.
“This appointment underscores Ask Africa’s commitment to further elevating our clients’ success, amid the rising challenges they face. Under Jezile’s leadership, Ask Africa aims to enhance its client partner ecosystem, integrating AI/advanced analytics, cross-cultural insights, and growth enablement insights that deliver value to our clients, further positioning Ask Africa as a strategic insights advisory partner,” Rademeyer said.
She added that the insights industry is currently at a defining turning point where traditional consumer narratives are constantly being challenged, making strong client partnerships more important than ever.
“The industry is at an inflection point, where established consumer narratives and viewpoints are constantly being challenged and strong client partnerships have never been more critical to empower clients to better navigate the complex environments they operate in,” she stated.
Rademeyer further noted that clients increasingly require deeper strategic insight and more value-driven solutions from agency partners to keep pace with shifting consumer expectations.
According to her, Dhlamini’s leadership vision aligns closely with Ask Africa’s core values, including belief in the power of Africa, science-driven prosperity, progressive dialogue, and transformative partnerships.
“Ensuring that we continue to transcend from just being seen as a data provider, but as a strategic client partner that enables our clients’ prosperity,” she added.
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Before joining Ask Africa, Dhlamini served as Senior Specialist Analyst at the Financial Sector Conduct Authority. She also held senior roles at Evolution Finance Group, formerly known as Real People Finance Group, as well as Diageo, Statistics South Africa, and Pernod Ricard. She is also an honorary Ask Africa alumna.
Speaking on her appointment, Dhlamini highlighted the growing opportunities across African markets and the importance of culturally relevant, data-backed insights in driving business growth.
“Africa and its associated markets are brimming with opportunity. Success depends on having culturally relevant, data-backed insights and foresights that enable fast-paced strategic decision-making and pivoting to unlock growth,” she said.
She noted that such agility can only come from deep, trust-based relationships with strategic research and insights partners capable of identifying emerging consumer trends and growth opportunities.
Dhlamini also expressed excitement about returning to Ask Africa at what she described as a pivotal moment in the organisation’s history.
“I am thrilled to re-join Ask Africa, at this pivotal moment for the organisation, having recently turned 30 years and establishing a legacy of being the ultimate benchmark and insights authority,” she said.
“I look forward to working with my fellow leadership team in amplifying Ask Africa’s role as a growth catalyst and strategic partner to and for our clients with data-backed precision.”
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