MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s quintessential Nigerian flavours and traditions.
The initiative centres on a new Christmas anthem, a collaboration between fast-rising pop star Qing Madi and the acclaimed Loud Urban Choir, blending contemporary sounds with cultural warmth. The song is now available on all major streaming platforms.
Beyond music, the campaign will feature a 12-day series of curated festive recipes. These will include innovative dishes like Coco Bongus alongside classic Nigerian fare, all designed to inspire families at home using MAGGI’s range of seasonings. The campaign aims to merge culinary creativity with modern cultural expression.
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“Christmas is a time when family, culture, and shared experiences come alive,” said Funmi Osineye, Category Manager, Culinary for MAGGI. “Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian, resonating with today’s young adults while celebrating the warmth of home.”
The campaign shows MAGGI’s commitment to promoting local talent and the unifying role of food. Consumers can access all festive content, recipes, and the anthem via MAGGI’s digital and social media channels using the hashtag #MAGGIChristmas.
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